Is it time to rethink our wine marketing strategies?

22 Jan
2011

Forget the old, unoriginal press shots of a featured winemaker holding his glass to his own schnoz ala:

Semprevino winemaker Russel Schroder, McLaren Vale

Pfft! Yawn.

Nowadays you must compete in a much more interesting manner.

So…I present you THIS: the latest photographic vision promoting your latest vigneron!

Winemaker at 8th Estate Winery, Hong Kong

Who knows, perhaps in Hong Kong, creating a Bold & the Beautiful lighting effect and showing your chest hair sells more wine…

It’s food for thought anyway.

Leave a Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: