Is it time to rethink our wine marketing strategies?

22 Jan

Forget the old, unoriginal press shots of a featured winemaker holding his glass to his own schnoz ala:

Semprevino winemaker Russel Schroder, McLaren Vale

Pfft! Yawn.

Nowadays you must compete in a much more interesting manner.

So…I present you THIS: the latest photographic vision promoting your latest vigneron!

Winemaker at 8th Estate Winery, Hong Kong

Who knows, perhaps in Hong Kong, creating a Bold & the Beautiful lighting effect and showing your chest hair sells more wine…

It’s food for thought anyway.

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